|MAKING OF ÉTÉ 2012||CHAUSSURES|
|LOOKBOOK SUMMER 2012|
|> Legal information|
In 1993, the first celio* franchise opened its doors in Beirut (Lebanon).
Today, celio* counts 300 franchise stores in 66 countries and 107 stores as part of a joint venture in India.
The partners under franchise are invited four times a year to the celio* showroom where they discover and buy the collections, partly tailored according to their specific cultural and climate features.
During the season, these partners can also place orders via an extranet to refurbish stocks and mid season novelties.
An area director and a visual merchandiser assist partners under franchise on a daily basis in defining the commercial strategy, creating merchandising operations and training the teams.
From the celio* headquarters, a team of sales agents, sales administration assistants and a communications officer assist the partners in all of the operational aspects of their relationship with the brand.