In 2006, celio* opened its first affiliate stores. There are now 106 stores, spread over three countries, that have opened according to this concept in under five years!
For this partnership, celio* primarily targets towns with at least 10,000 inhabitants with a catchment area of more than 60,000 inhabitants.
Affiliation in figures
- a sales surface area of approximately 180 m² (+ storeroom)
- set-up fees of € 1,250 excluding tax per m²
- a T/O of approximately € 900,000 including tax objectified in year 3
- no stock investment, as unsold items are taken back at the end of the season