In terms of export, celio* deploys its store network by joining forces with franchise stores.
In countries where the company already has a fully owned local structure (France, Spain and Italy), celio* sets up an affiliate partnership.
Irrespective of the type of partnership, celio* thus relies on the expertise of local partners who already have strong experience especially in managing other brand names.
The partners provide their knowledge and connections with regard to the local market, dealing with commercial real estate applications, as well as setting up the stores by also overseeing recruitment and personnel management.
In return, celio* enables its partners to benefit from expertise developed over more than 20 years and passed on through training modules and specific guidance and support before, during and after the store openings.